How we facilitate growth
Finding a creative service that’s the ‘right fit’ is not easy. Go through expensive ad agencies, untrained designers, or educated designers still too fixated on style-before-substance… and it’s easy to see why some businesses just give up on marketing effectively for years at a time.
Ad Nova has achieved great things for clients when there is a key player inside the business, usually a marketing manager, owner or operator, who is able to work collaboratively, driving their marketing agenda from the inside. Ad Nova delivers access to the creative talent and technical skills needed to quickly turn their basic ideas into function-focused marketing.
The way Ad Nova operates now is very much by-design and has been successfully servicing clients in Sydney, Newcastle, Brisbane and offshore from a home office location on the Central Coast, near Gosford. It’s a different world from the formal offices and staff Ad Nova required to operate back in the early nineties.
Another benefit for clients is that unlike bigger creative firms where creative interpretation-to-execution get muddied as it passes through the ranks, Ad Nova’s overheads don’t loom large. Experience breads efficiency. Good communication ensures we keep control of how much time is spent on a project. Ad Nova will not tell you how to spend your marketing dollars, although there are decades of marketing consultation experience to draw on when you need it. It’s important to note our marketing advice is not swayed by having media buying as a revenue stream.
Ad Nova began in 1991 and I still love what I do. Businesses I work with long term seem to be populated with enterprising and optimistic people always ready to step things up a level. It’s nice place to start a conversation.
Working with Ad Nova
Ad Nova successfully delivers large scale projects for bigger businesses and local governments, like the City of Newcastle. Most client collaboration occurs remotely with face-to-face visits most optimal on bi-monthly or less basis. Pulling in expertise, only when required, of specialists such as web developers, coders, SEO specialists, commercial photographers, video editors and other creative professions is cost efficient and its how it is done in an ever-shifting digital world. We create content as well as design and produce. TVC and radio production are intentionally the only creative services we don’t deliver directly.
What we do
- Digital & Online: email marketing, interactive point-of-sale, e-brochures, e-books, digital presentation, videos.
- Print Communication: newsletters, magazines, annual reports, B2B proposals & tenders, brochures, flyers, mailers, press advertising, book covers, direct mail, business stationery, branded clothing and merchandising, posters, billboards, vehicle signage.
- Brand building: identity development; brand consultation, name development.
- PR & Editorial: Press releases, editorial submissions to media.