Crystal Pools Website design & development
Crystal Pools

National Pool Builder

Crystal Pools is Australia’s leading concrete pool installation company with both residential and commercial departments. Recent projects include the 2018 Commonwealth Games pool and Knox Grammar School. They are recipients of more than 140 major state, national and international pool awards. Ad Nova works with Crystal Pools developing both digital and print marketing materials.

Objectives

  • Efficiently communicate quality, range and the scale of Crystal Pool’s projects
  • Develop an information portal containing a comprehensive range of articles to educate buyers
  • Showcase completed projects in a gallery style environment

Requirements

  • Analytics
  • Development
  • eMail Campaigns
  • Infographics
  • Information Architecture
  • Interface design
  • Maintenance
  • Responsive design
  • SEO/SEM
  • Strategy
  • Custom wordpress development

Overall results

Ad Nova took on Crystal Pools in 2008 by first dramatically improving their Google ranking by quickly taking their nominated keywords to the 1st page in search results – many to the top 3 spots.

Sydney visitors

+143%

on organic searches

Keywords in top 3

+34

Google / Bing

Keywords on 1st page

+52

Google / Bing

Ad Nova Design